Illustration by GPT-4 Have you ever wondered if there is a secret window into your competitors’ world, where you can observe every tweak in competitors’ pricing, every shift in their content, and every new product they launch? We’re here to tell you it’s not a secret; all that you need to know is publicly available on their websites and other digital platforms. You can quietly observe their every move by simply watching their website.

What is competitive intelligence? Gathering and analyzing all business crucial data about competitors’ activity and updates in the market you operate in is called competitive intelligence. When done right it helps you keep a pulse on the marketplace dynamics and tune your business strategy accordingly. Why is gathering competitive intelligence important for your business? Successful businesses across the globe rely on real-time data and so must you. Competitive intelligence is an effective method of foraging relevant information from various web sources.